The past decade has seen social media increase, Facebook and twitter both have 1 billion users each day and business are using social media sites as a powerful marketing tool.
Social media as a marketing tool can help a struggling small business to become more successful.Businesses can follow individuals social networking site uses in the local area and advertise specials and deals,social media can be used to gather input and feedback directly from their target market, and use that feedback to improve their business and most important its free.
Advertising on social media sites like Facebook and YouTube is reasonably cheap, if small business pay to advertise on these sites they are targeting a bigger market.
Consumer Research shows that a consumer has to see an advertisement at least seven times before the message gets through to the buyer.
I would strongly suggest to any small business to use social media to gain a stronger position in the market in these though economic times.
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