Google Goggles

Google Goggles is a downloadable application that has image recognition. it is used for searches based on pictures taken by handheld devices. For example taking a picture of a famous landmark would search information about it or take a picture of a products bar code will search for information on the product which allows users to learn about the items without needing a text based search,The system can identify products bar-codes or labels that allow users to search for similar products and prices, and save codes for future reference.

HootSuit

HootSuit is a social media management system that is used by businesses to manage traffic to their social media accounts such as Facebook, Twitter, LinkedIn etcYou can view streams from multiple networks and post updates or reply directly. With so many networks for businesses to manage, it’s no doubt Social Media Management tools have become so popular and relied upon by many companies today.Using twitter as a customer service is a great way for a small business to provide customer service and HootSuit is the best tool to help. Mobile networks or Utility companies love Hootsuite as it allows them to send customer messages to different team members and these can be managed overall by an administrator. Another useful feature is that Hootsuite allows you to store draft messages that you can post when you receive a frequently asked question for example open hours or directions to your business.HootSuit even give their own help and training through their own website for those who need some tips on monitoring their accounts.

Google Glass

When lying in bed the other night i was looking through YouTube and came across a video called ''How it Feels Through The Glass - Google Glass, I was curious so I clicked the video and what I watched just blew my mind. Basically Google are in the developing stages of their new device Google Glass which is a reality wearable computer with a head mounted display. I think Google are on to the idea that technology has now days allowed us to combine the use of computers and Internet without the use of our hands.

Imagine having a pair of glasses that has a smart phones LCD screen in one corner and can connect to the Internet through natural language voice commands and weights the same as an average pair of sunglasses pretty damn cool right?

Here is the video
Google Glass

Social Media

The past decade has seen social media increase, Facebook and twitter both have 1 billion users each day and business are using social media sites as a powerful marketing tool.

Social media as a marketing tool can help a struggling small business to become more successful.Businesses can follow individuals social networking site uses in the local area and advertise specials and deals,social media can be used to gather input and feedback directly from their target market, and use that feedback to improve their business and most important its free.

Advertising on social media sites like Facebook and YouTube is reasonably cheap, if small business pay to advertise on these sites they are targeting a bigger market.

Consumer Research shows that a consumer has to see an advertisement at least seven times before the message gets through to the buyer. 

I would strongly suggest to any small business to use social media to gain a stronger position in the market in these though economic times.   

What is P.R

For those of you out there who haven't a clue what exactly is P.R this is just a brief post about what is P.R and what its not.
First lets start off with what its not

PR is NOT
Public Relations is not all about creating a celebrity hype or putting a political spin on issues. its not just for big organisations either.

So what exactly is Public Relations?

Public Relations is the relations you have with your public, its about how You relate to Them.and what they think about you.
Its about sending positive messages to your target audience and maximizing the awareness of a once off launch campaign.

P.R uses the media and social networking  to help send positive messages about a product or service to the public.

Hi and welcome to my blog My name is James McDonald and i am studying media and public relations.

please keep a look out for more posts about the world of Media and Public Relations.